I’m not only a Lindy Hop nerd, I’m also a business geek.

Most of my friends know me as a dancer, but they don’t know the other half of my world. The secret is out - I’m not only a Lindy Hop nerd, I’m also a business geek.

So.. I thought I’d give my dancer friends a glimpse of my other significant half. Here’s a video of one of my favorite speakers, Seth Godin.

Seth is the writer of bestselling books on marketing. Here is a presentation he made at Google last year. In it, he ties in the key concepts from his books Permission Marketing, Purple Cow, All Marketers are Liars, Unleashing the Ideavirus, Free Prize Inside.